Exercise and Consultant
As a veteran strength training, fitness consultant, and bodybuilding coach Brian is a published author on the subject with 22 books currently in print and a valuable archive of online instructional videos. Brian is considered by many to be one of the World’s Leading authorities on isometric exercise and is the inventor of the highly advanced TRISOmetric©™ exercise system with he used successfully to train the 4-time World’s Strongest Man, Jon Pall Sigmarsson of Iceland. As an exercise scientist, his work focussed on what he termed 'the meeting point' between isometric and super-slow isotonic exercise. In 2015/16 Brian was named in the US media as one of the ‘Top 10 Fitness Experts’ in the United States. To date, he has also owned and operated 6 successful commercial gyms and fitness clubs and has coached many national, international, and world champions in strength training, bodybuilding and the martial arts.
In the 1980s he worked with South African and British Olympic Games coach Wilf Paish to devise, create, and launch new sports supplement brand, Super Bodypower for Healthilife Ltd.
Combining his skills as a fitness expert and broadcaster, Brian worked closely with the National Coaching Foundation – now Sports Coach UK, Coachwise, and YMCA Fit to produce a series of instructional training films for athletes, sports enthusiasts, and professional coaches. He also produced The Weight Training Dictionary in 1990.
Brian has designed commercial gym and fitness equipment for major UK manufacturers and fitness installations for companies and organisations including The Royal Navy. He is a consultant to The Bullworker Company which produces one of the world’s best-selling and most iconic exercise devices with over 10 million units sold since launch.
Brian is known for his direct, no-nonsense approach that is not always politically correct and far from the typical ‘warm and fuzzy bedside manner’ most politically correct coaches take. This approach is frequently attractive to the TV and print media when they want to shock people out of their complacency and into action to get results quickly. This is reflected in one of his best-selling books on the subject ‘The 70 Second Difference: The Politically Incorrect, Brutally Effective, and Occasionally Amusing Guide to Exercise, Diet’.
As a leading authority on the subject, Brian is one of the founders of, and consultant to TWiEA (The World Isometric Exercise Association) which has been successfully working with and piloting The Workout at Work©™ exercise initiative with the NHS – National Health Service in the UK.
